A RETAIL AND BRAND EXPERIENCE THAT IS "UNIQUELY PIRELLI"

P ZERO ^™ World, a new premium retail and brand experience center around the world, is now offering top level products and services for drivers who expect the very best.

The store

High level consultancy to
achieve the perfect fit

The P ZERO ^™ WORLD staff will offer the guidance necessary to lead drivers to the proper Pirelli solution for their vehicle to maximise their driving pleasure and achieve the "perfect fit".

Product exhibition

Consulting area

Automotive experience lounge

Lounge area

Workshop area

Our first care process

CAR AND CUSTOMER CENTRICITY

Professionalism and attention to detail are the key features to take care of you and your car in the best way possible.
Here's how our technicians will analyse your car every time you will come to us.

Click to discover
the first-care process

the brand

BETWEEN TRADITION AND INNOVATION

Pirelli: more than a century of brand history, seeking new ways and new technologies to transmit a philosophy pointed to the future and to cutting-edge technologies, without ever forgetting its history and tradition.